With nearly 20 years of experience in the treatment room, Rasheedah has established herself within the beauty industry as a Skin Therapist, Master Sugarist, and Cosmetic Formulator. She is the CEO and Founder of Naturals’Republic® and CaribbeanCandy® Professional Sugaring, a manufacturer and supplier of body sugaring products.
Her San Francisco Bay Area salon has been named “Best in the Bay” East of the Bridge by SF Magazine and “Best Sugaring Salon 2022” by Oakland Magazine and is undoubtedly a client favorite of Bay Area residents. During its inception stages, Rasheedah envisioned CaribbeanCandy® to be more than just the manufacturer and supplier of sugar paste, or even simply an educational resource. She envisioned it to be a catalyst that amplifies the careers of other tenacious beauty professionals. Through the launch of the CaribbeanCandy® Professional Body Sugaring Academy in Oakland, CA, she offers training/certification, employment opportunities, and business coaching to the community through her apprenticeship program.

Her philanthropic deeds in the form of tuition matches and scholarships to her Sugaring Academy also provide an opportunity to give back, which remains a core component of her business model. Both of her brands, CaribbeanCandy® Professional Sugaring and Naturals’Republic®, can be found in treatment rooms across the country, and distributed on select Caribbean islands.

Today, Rasheedah travels throughout the U.S. and internationally along with her team of certified educators to facilitate hands-on training for Day Spas, Salons, Cosmetology Schools, and licensed beauty professionals who wish to learn the art of body sugaring.

With a continual pursuit of knowledge and passion for natural skin treatments and all things sugaring, she moves forth as a forever student, Educator, and Mentor to many.